Feb 28, 2017
At the center of SMAC talk, is the A, and the A is for
Analytics and all the other topics like Big Data and Insights that
encompass the world of analytics. Nowadays, data is core to getting
closer to the consumer and brands have figured that out. With the
best data, companies are able to offer the right products and
services at the right time, and this is a powerful tool for growth.
However, when you are leveraging, and especially when you are
collecting and storing customer data, you also have a
responsibility to protect that information. This shift has turned
companies from mom and pop restaurants to hotels to service
companies of all kinds into modern tech companies with a fountain
of valuable data that helps them market and could potentially be
valuable to cyber attackers, meaning these small companies now are
in the business of security.
In this week's episode of SMACtalk, cohosts Brian Fanzo and
Daniel Newman explore the importance of companies recognizing their
responsibility when they collect and leverage data to improve their
sales, marketing and overall digital transformation
In this episode some of the topics covered:
* Why all companies need to pay attention to what data they
collect and how they secure that data.
* The impact of a data breach on customer sentiment and
* What industries are collecting the most data and which are
at the greatest risk?
* Who should companies look to in order to protect sensitive
* Why it's important to have a technology and PR plan in the
event a breach takes place.
WHAT IS SMACTalk?
S.M.A.C. stands for Social Media, Mobility, Analytics
and Cloud and over the two years Dan and Brian have
covered topics that included Big Data, Digital Transformation,
Social Selling, Data Center Migration, Millennial Marketing,
Digital Marketing, live streaming video, customer experience and
everything else impacting today's technology world.
If you want to have SMACtalk live at your event like Dan and
Brian did at Superbowl 50, HP Discover, SAP Sapphire in 2016 visit
http://SMACtalk.Live or email