Jul 24, 2017
On this episode of SMACtalk hosts Brian Fanzo and Daniel Newman talk everything Amazon from retail competition to technology advantage to debating if Amazon is too big to fail.
This past week Amazon made two more big moves in retail by signing agreements with Nike and Sears to be able to sell their products online.
For Amazon, the illusiveness of certain name brands has been one of their few achilles heels. People have long known that buying name brands from Amazon and their partners was often risky as everything from clothes to diapers were all potentially “knock-offs” given Amazon didn’t have direct brand relationships.
This week the first domino fell as Nike reached an agreement to allow the sale of Nike products on Amazon. This will likely lead to more brands succumbing to the pressure and setting up similar sales agreements with Amazon. Given the way people shop and buy on Amazon, this wasn’t an if, but a when, and it appears the when is now.
Every episode is recorded LIVE on Facebook Live: Facebook.com/SMACtalkLive
WHAT IS SMACTalk?
S.M.A.C. stands for Social Media, Mobility, Analytics and Cloud and over the two years Dan and Brian have covered topics that included Big Data, Digital Transformation, Social Selling, Data Center Migration, Millennial Marketing, Digital Marketing, live streaming video, customer experience and everything else impacting today's technology world.
If you want to have SMACtalk live at your event like Dan and Brian did at Superbowl 50, HP Discover, SAP Sapphire in 2016 visit http://SMACtalk.Live or email DNewman@broadsuite.com Brian@iSocialFanz.com