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 Live Tech Media Hub and Podcast:

S.M.A.C. Talk - Social Media, Mobility, Analytics and Cloud

S.M.A.C.talk the podcast launched in 2014 and over those 3 years hosts Daniel Newman and Brian Fanzo have covered topics that included Big Data, Digital Transformation, Social Selling, Data Center Migration, Millennial Marketing, Digital Marketing, live streaming video, customer experience and everything else impacting today's technology world.

SMACtalk became much more than just a podcast as every episode is live streamed via Facebook Live and Periscope while also going live to technology events such as Mobile World Congress, IBM developer conference, CES, SXSW, HP Discovery, SAP Sapphire and other technology events.  Past sponsors of the podcast include IBM, SAP, SAP Store, Avnet, Adobe and currently Cisco.  

Hosted by Brian Fanzo @iSocialFanz and Daniel Newman @DanielNewmanUV

If you want to have SMACtalk live at your event like Dan and Brian did at Superbowl 50, HP Discover, SAP Sapphire in 2016 email DNewman@broadsuite.com Brian@iSocialFanz.com

 

Aug 9, 2016

Angry Birds Traditional — Pokemon Go Participatory Future

On this episode Brian & Dan breakdown the PokemonGo craze and what that means for businesses and the future of technology.  

The discussion covers a wide range of topics including where the technology fits in today's business work flow and what it means for the future of technologies such as live video, Augmented Reality, Virtual Reality, Internet of Things and other more. 

 

If you want to chat about having SMACtalk Live at your event or chat with our hosts please follow them and reach out to them on the following channels:

Twitter:

www.Twitter.com/DanielNewmanUV

www.Twitter.com/iSocialFanz

Snapchat:

www.Snapchat.com/Add/DanielNewmanUV

www.Snapchat.com/Add/iSocialFanz

 

What is SMACtalk Live:

For an audience looking for a business centric multi­media experience on the topics of Social, Mobile, Analytics, and Cloud, they will have to look no further than to S.M.A.C.talk LIVE.


Founded in 2014 as a weekly podcast, S.M.A.C.talk was featured as an iTunes “Top 10 New & Noteworthy” for Technology and Social Media. With hard hitting conversations on not only the technology but how it relates to business and the future of work, listeners can count on this podcast for a straightforward analysis that makes the future of technology more accessible and a whole lot more fun.

 

BONUS: Some additional thoughts from Brian on how PokemonGo is different then Angry Birds:  

When working with brands I focus most of my strategy on the mindset shift needed to embrace real-time participation with the community matched with content created at the right-time. The mindset shift highlights 3 critical changes being driven by the consumer of today and the Pokemon Go players of tomorrow:
  1. Access
  2. Perfection is an illusion
  3. Control is impossible.

I like to think of it in comparison to a game that also had massive growth and became a household name Angry Birds.

Angry Birds Mobile Game Without Mobility or Participation

Angry Birds is traditional in the sense that all the levels, interaction and control is predetermined by the game creators. Although the game is on the mobile device it doesn’t embrace MOBILITY rather takes game interaction and functionality we are used to on gaming consoles or computers and makes it work on the small screen.

This is very similar to what traditional broadcast and media companies are doing with live streaming and social video. They’re missing out on the features and benefits of mobility including GPS, bluetooth, ability to play anywhere while doing anything, motion sensor/accelerometer, gyroscope and other functionality that is only increasing with each smartphone upgrade.

Pokemon Go Leverages Mobility & Participation Without Social or Chat Functionality! (yet)

IMG_0138Pokemon Go has created real-world offline interactions and conversations even without chat or social aspects being integrated into the app itself. (I believe this will be a component added very soon as the Twitch community is proof social chat conversations while playing & watching games is a massive desire of today’s gamers!). Pokemon Go creators are facilitating an experience within the game but unlike Angry Birds aren’t controlling every player’s path to success or even how or where the consumer participates.

With the growth of Snapchat and live streaming platforms Periscope, Facebook Live, YouTube Live and many others, the main component of the growth has to do with the consumer of the content as much as it does the creator on video.

Over the past 9 years our digital connections & digital desires have transformed thanks to the growth of cloud computing, social media networks and the smartphone. I believe we are now seeing a massive shift, no longer focused on “what” this technology can do, rather “why” it will transform our life experiences and “how” we can leverage it to accomplish our life’s missions and ultimately grow as people.

We > Me

We as humans want to participate in every experience we consume and we want to consume it where and how we want so that we ultimately can become better ME’s! So it doesn’t matter if it’s a game like Pokemon Go or the TV show Mr.Robot, who released all of its shows on Snapchat and leveraged Facebook live all week to give fans access to the cast prior to the season debut, it’s time for every brand in every industry to ThinkLikeAFan or maybe even ThinkLikePokemonGo!