On this episode Brian and
Dan change up the time and day they record and I have a feeling
you’re going to LOVE the SMAC results. The topic started off
debating how new media needs old marketing skills and old marketing
needs to embrace new media marketers but then things took
Based on the live viewers
feedback, Brian and Dan might need to switch to recording at night
because this was a passion filled 40 mins that you’ll need to hold
onto your seats to enjoy.
Some of the takeaways from this
- Faster Marketing is the current
Video is growing and changing the game both for good and
new problems result with new media
stated: “I’ve been evangelizing for people to create a bunch of
crap content!” Brian used the Facebook 360 and Discovery
channel collaboration as an example of even with good content, good
technology and good brands doesn’t guarantee the content won’t
- Importance of understanding the basics of
marketing so that you can stay in business and market new
technology like IoT, AR, VR and other innovations.
and Daniel might be millennials but they took a hardline at calling
out those that are just broadcasting and screaming on every channel
and they feel bad for today’s business owner as it’s hard to find
and filter the noise of who good marketers are.
Chat (Adobe sponsor of SMACtalk) was mentioned as the twitter chat
topic was about the changing TV ads and Marketing in
- Daniel gave shoutouts to Gary Vaynerchuk,
Marcus Sheridan and Jay Baer on how they’ve created brands and
messaging around true and tried marketing tactics not fluff or
social media vanity.
- Importance of defining success and working
towards business goals no matter if it's live streaming, snapchat,
360 video or an email marketing campaign.
launched a new podcast two weeks ago called FOMOfanz but in this
episode Dan makes it a point to mention how Brian links a strategy
and business goal to everything he does although big name marketers
in the industry might not realize that.
There is so much more in this
episode and much of it might surprise you or cause you to rewind
but there is no doubt that the late night podcast recording brought
the passion, the rants and a longer episode than SMACtalk normally.
Watch the live recording of the
show here: https://www.facebook.com/iSocialFanz/videos/712131435601318/
What is SMACtalk Live:
For an audience looking for a
business centric multimedia experience on the topics of Social,
Mobile, Analytics, and Cloud, they will have to look no further
than to S.M.A.C.talk LIVE.
Founded in 2014 as a weekly
podcast, S.M.A.C.talk was featured as an iTunes “Top 10 New &
Noteworthy” for Technology and Social Media. With hard hitting
conversations on not only the technology but how it relates to
business and the future of work, listeners can count on this
podcast for a straightforward analysis that makes the future of
technology more accessible and a whole lot more fun.
Find out more about SMACtalk
If you want to chat about having
SMACtalk Live at your event or chat with our hosts please follow
them and reach out to them on twitter: @iSocialFanz & @DanielNewmanUV