Dec 19, 2014
#SMACtalk Episode 2: Social Listening , Social Data and the rise of Social Business
We have given our lives to social media, no doubt there. In fact, for many social media is omnipresent. No matter what we do – eat at our favorite restaurant, take the kids skating, watch a movie, go grocery shopping, or hop next door to the coffee shop – we are routinely sharing our experiences, either with words or images or both, and we are literally documenting our lives and our experiences through social media channels and interaction. We tweet, We Instagram. We upload to Facebook. All in the hopes of communicating and interacting with our friends, family, and peers. We smile less, we “smiley” more; we appreciate less often than we “like” or “share”; we don’t talk as much as we “tweet” and we would rather ask life questions on Quora than ask our parents and friends those questions in life outside of our screen. Marketers have been taking note and a whole new business type has branched off from there – social business.
Make social listening the foundation of your social business. Stop resting on the laurels of ‘likes’ and ‘shares’ and start listening. You will be headed for a successful social media presence, built by learning your customers’ preferences and customizing your products and services around what you hear from them. In a world where people want to make connections with brands through the people that represent them, the goal of social media has to be about starting, and maintaining conversations and connection through active listening. The platform you use is up to you!