Mar 31, 2015
2015 has been an exciting year for the hosts as of SMACtalk Live
as Daniel Newman and Brian
Fanzo have the opportunity to travel the world speaking at
numerous events as well as attending as influencers. This
isn't news to many of our listeners as we've been doing our best to
broadcast live from the event, live tweet keynotes, blog about our
experiences and even meerkat and periscope these events to
hopefully add value to your digital community.
With all these events the biggest disappointment has been the lack
of focus event professionals and attendee's have when it comes to
creating a mobile event app, connecting with the digital
community as well as leveraging the offline data to build a 365 day
community beyond the live event. Not all events that we have
attended this year are bad at this but few have a complete
solution. On episode 24 of SMACtalk Live we
Why Offline Events Must Create Online Digital
- Why do most event apps suck?
- Lack of Social Integration
- Does the app, conversations and data within an event app die
after the event? If so why would anyone take the time to input data
in these apps?
- Are these apps being created by brands or event
- Are Business Cards Still valuable?
- Are you not professional if you don't have a business
- Event at a social media event business cards were still being
shared, if those at Social Media Marketing World aren't eliminating
business cards will they always be a requirement when engaging at
- Connecting on Social vs Sharing Business Card or Email
- Brian explains that when someone connects with him on social
and follows him on twitter it allows Brian the opportunity to tell
his story and improve engagement and create conversations rather
than a business card which is hard to standout or not have it
- Brian shared how he used the InigoApp.com to share out his card with the
event hashtag. (See Picture to the right of his card)
- Daniel asks why didn't the "Bump" or card scanning technology
not take off for events?
- How do we get this offline data and information into social CRM
systems like Nimble or Pipeliner CRM>
- It takes too much work to input offline data online today....
It's time events and technology made this easier.
- Brian explains how Jason Miller of Linkedin explained, on
Business Hour Twitter Hangout show, how one offline
conversation ended up building into a partnership and business
relationships that has lasted for years!
- Collaboration and open communication are essential to building
online relationships, offline this collaboration and communication
is just as valuable but today is very hard to document and continue
the conversation today.
- The data beyond just the hashtag being used on social media
could be of huge value for event professionals, sponsors of events
and speakers of events but is that data being captured and offered
in a consumable way today?
- Brian explains how he uses SpiderQube
tool to use the hashtag data of an event to better
understand his community and run analytics around who is missing or
not already connected to his audience.
- Offline value can't be underestimated even for millennials and
those that work from home.
- No live streaming or hashtag monitoring can replace the
conversations and hugs that happen offline at events.
- No Periscope or Meerkat app will prevent someone from attending
a live event but it will give many a digital experience and sneak
peek into what the event is all about and possibility having them
want to attend the next event.
- SMMW Mike Stelzner spoke to Brian about Meerkat
and wasn't as worried about people live streaming the event but
more so around the affect the live streaming apps
will have on the wi-fi network. At this event Brian and
others at the event used their cellular network to use these apps
in respect to the WiFi network. Will attendees that don't
respect and understand the importance of social do the same? Time
- Brian explains how Joe Pulizzi sharing the live stream of the
2014 Content Marketing World Event keynote where he
recapped the event prior to Kevan Spacey's keynote was the
motivation for putting that event on his calendar on 2015. (CMworld
2015 is Sept 8-11)
- Don't mistake it Millennials CRAVE offline engagement
- Brian quoted how passionate friend and mentor Ted Rubin is
about relationships and remembering that millennials are just
people and they value offline relationships the same as everyone
- As discussed in a past episode of SMACtalk Live the myth about millennials
loving flexibility and digital conversations because they don't
value offline face to face conversation is false
Daniel explains why..
Digital must transcend the event and the hashtag and community
must live on!
- Community takes 365 days of engagement and events must embrace
and empower this!
- Brian talks about Social Fresh events run by Jason
Keath and how they embrace community and have a podcast
and blog that really engages and connects with the community
year-round not just at the event. (2015 event is Sept
- Quality events are embracing the digital communities and those
are ones like SMMW that celebrate and highlight the fact they have
"Alumni" and tight communities that really make the event valuable
for the attendees and sponsors!
- David Meerman Scott Posts mentioned in
this show about selfies and the power of live streaming as a
At the end of the day it's about....
Connecting Great People, with Great People, To Do Great Things!