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 Live Tech Media Hub and Podcast:

S.M.A.C. Talk - Social Media, Mobility, Analytics and Cloud the podcast launched in 2014 and over those 4 years hosts Daniel Newman and Brian Fanzo have covered topics that included Big Data, Digital Transformation, Social Selling, Data Center Migration, Millennial Marketing, Digital Marketing, live streaming video, customer experience and everything else impacting today's technology world.

SMACtalk became much more than just a podcast as every episode is live streamed via Facebook Live and Periscope while also going live to technology events such as Mobile World Congress, IBM developer conference, CES, SXSW, HP Discovery, SAP Sapphire and other technology events.  Past sponsors of the podcast include IBM, SAP, SAP Store, Avnet, Adobe and currently Cisco.  

Hosted by Brian Fanzo @iSocialFanz and Daniel Newman @DanielNewmanUV

If you want to have SMACtalk live at your event like Dan and Brian did at Superbowl 50, HP Discover, SAP Sapphire


Jul 31, 2017

Niche vs Generalist, the debate that seems to pop-up yearly inspired Daniel and Brian to take a very personal and transparent look at their own careers as millennials and although they both are generalists they found success in unique focused pivots.

Brian posted to facebook (see link below) a comment about having a niche being a smart play that exploded with 200+ comments and it inspired multiple videos and blogs by friends and fellow thought leaders so tackling this topic on SMACtalk was a no brainer.  

Sit back and enjoy as Daniel and Brian hold nothing back sharing in detail their successes as well as lessons learned both as employees of brands and entrepreneurs.  

Daniel shares his most successful pivot, going all in on digital transformation with his book Building Dragons and making it the staple of his speaking and online content.

Brian explains the motivation for his Facebook post and why most companies that reached out to hire Brian in 2017 wanted a generalist or evangelist but the company culture and leadership wasn’t of the mindset to make that type of role successful.

Questions asked and debated on this episode:

  • If you have a niche does it make sense to ever pivot to becoming a generalist?
  • When labeled something like “A Marketer” how do you change that?
  • Why generalists must be able to answer the question “What value/problem do you solve?”
  • Can a successful entrepreneur find a home within a brand or company in 2017?
  • What do companies need to do to set themselves up to hire a generalist?
  • Solopreneur vs Entrepreneur - What must a generalist do to be successful as each?

What are your thoughts?  Follow SMACtalk on Facebook or use the hashtag #SMACtalk to let our host know your opinion on the topic and the questions being asked.

Want to learn more about the hosts checkout their speaker pages at:

Brian Fanzo:

Daniel Newman:

Links mentioned:

Niche vs Generalist Facebook post by Brian: