Aug 9, 2016
Angry Birds Traditional — Pokemon Go Participatory Future
On this episode Brian & Dan breakdown the PokemonGo craze and what that means for businesses and the future of technology.
The discussion covers a wide range of topics including where the technology fits in today's business work flow and what it means for the future of technologies such as live video, Augmented Reality, Virtual Reality, Internet of Things and other more.
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BONUS: Some additional thoughts from Brian on how PokemonGo is different then Angry Birds:
- Access
- Perfection is an illusion
- Control is impossible.
I like to think of it in comparison to a game that also had massive growth and became a household name Angry Birds.
Angry Birds Mobile Game Without Mobility or Participation
Angry Birds is traditional in the sense that all the levels, interaction and control is predetermined by the game creators. Although the game is on the mobile device it doesn’t embrace MOBILITY rather takes game interaction and functionality we are used to on gaming consoles or computers and makes it work on the small screen.
This is very similar to what traditional broadcast and media companies are doing with live streaming and social video. They’re missing out on the features and benefits of mobility including GPS, bluetooth, ability to play anywhere while doing anything, motion sensor/accelerometer, gyroscope and other functionality that is only increasing with each smartphone upgrade.
Pokemon Go Leverages Mobility & Participation Without Social or Chat Functionality! (yet)
Pokemon Go has created
real-world offline interactions and conversations even without chat
or social aspects being integrated into the app itself. (I believe
this will be a component added very soon as the Twitch community is
proof social chat conversations while playing & watching games is a
massive desire of today’s gamers!). Pokemon Go creators are
facilitating an experience within the game but unlike Angry Birds
aren’t controlling every player’s path to success or even how or
where the consumer participates.
With the growth of Snapchat and live streaming platforms Periscope, Facebook Live, YouTube Live and many others, the main component of the growth has to do with the consumer of the content as much as it does the creator on video.
Over the past 9 years our digital connections & digital desires have transformed thanks to the growth of cloud computing, social media networks and the smartphone. I believe we are now seeing a massive shift, no longer focused on “what” this technology can do, rather “why” it will transform our life experiences and “how” we can leverage it to accomplish our life’s missions and ultimately grow as people.
We > Me
We as humans want to participate in every experience we consume and we want to consume it where and how we want so that we ultimately can become better ME’s! So it doesn’t matter if it’s a game like Pokemon Go or the TV show Mr.Robot, who released all of its shows on Snapchat and leveraged Facebook live all week to give fans access to the cast prior to the season debut, it’s time for every brand in every industry to ThinkLikeAFan or maybe even ThinkLikePokemonGo!