Feb 28, 2015
There is No SMAC Talk in the Shark Tank!
#SMACtalk Ep 18
Shark Tank
Brian was reporting live from the IBM
Interconnect event which he shares why he lost his voice and the
Aerosmith concert he attended as well. Along with some great
insights from the event on cloud and mobile Brian had the
opportunity to watch from the front row as three of the judges from
the ABC hit show Shark Tank were there to judge 3 IBM selected
startups. Barbara Cocaron, Robert Herjavec, Daymond John were on stage
and we even got to mention dancing with the stars on a tech podcast
as Robert gave a preview of his dance moves as he just announced he
would be on the newest season of the hit show Dancing with the
Stars.
Three
Pitches:
1. @Rosieapp - Shop online from local grocers
for delivery or in-store
pickup
2.
@AndiamoHQ - 3D Scanning
Healthcare solutions for kids
3. @TheWakingapp - Augmented Reality
Manuals
NewWayToWork and Future of Business are a common
theme here on SMACtalk and although our show stands for Social
Media Marketing, Mobile, Analytics and Cloud, our goal is
always connecting these technologies to business goals. This
was also emphasized on stage as the startups pitched the sharks,
focusing too much on the technology, instead of the business value
and the problem the product was going to solve.
Although the technology is the exciting part of
the conversation, too often people focus on technology for
technology sake, rather than what business value and how will this
technology make my life easier.
Daniel shares his thoughts on Brian’s take on
the shark tank while also giving advice on how businesses and
leaders can approach pitching their technology by coming at it from
a different view.
Brian also shares how he ended up with a Shark
hat on for the meet and greet with the sharks, thanks to
the Pure Matter Design Thinking Event the night before.
A theme of this episode is are “we” the
technology business leaders asking the wrong question when it comes
to internet of things, big data, wearable technology and many other
innovative trends.
Brian shared why he thought TheWakingApp pitch
was his favorite but he felt they led with the wrong value and use
for the product as it could be a great training on
their device for future updated technologies as traditional
user manual and training guides don’t keep up with updates.
Brian and Daniel wrap up the show talking
about future trends and what could be learned from these type of
experiences for all of us that have that raw entrepreneur spirit.
Daniel and Brian will be broadcasting live next
week at the world’s greatest mobile
event: Mobile World Congress. From wearable devices to connected cars and
homes, mobile technology is at the heart of worldwide innovation.
As an industry, we are connecting billions of people to the
transformative power of the Internet and mobilising every
device we use in our daily lives.
As they explained at the end of the show
remember you can always use the hashtag #SMACtalk on twitter to
submit your feedback, suggestions and questions you have for future
episodes.
Memorable Quotes from the Sharks at IBM
Interconnect 2015.
"I don't know if I'm in
right away, but I know if I'm out right away." ~@BarbaraCorcoran
"The shorter the message;
the clearer the advice.”@RobertHerjavec
"You've got to be in the
game to win." ~ @robertherjavec
This episode is
sponsored by IBM to help companies envision a
#NewWayToWork and also IBM Verse, their new revolutionary
social & email solution, can free up time for you to focus on this
by calming your email. Sign Up Here: IBM.com/Verse
What is the future
of work? How can large
organizations collaborate, integrate, and innovate quickly enough
to survive at the speed of their
customers?
To find the
answers, IBM and PureMatter brought together influential futurists
and thought leaders for full-day Thinkathon. Read their insights
and learn how you can prepare for the future of
work. http://ibm.com/Futurists