Oct 24, 2017
In this live podcast captured at Intel SHIFT, SMACtalk Co-Host Daniel Newman sat down with Intel Executive Robert Crooke, who leads Intel’s Non-Volatile Memory Group. Crooke, who is driving some game-changing technology, explains the importance of a platform approach when developing a memory strategy; this being driven by the interdependence of the two. When processing power increases, the storage and memory is impacted. Crooke also shares the key areas of investment for Intel including their 3D NAND and Optane technology. Optane will become a workhorse for the big data age as it enables enhanced storage and better access to real-time memory. As a bonus, Robert Crooke shares with our host about how Intel’s inventions find their way into many products and software suites enabling the proliferation of new technology to be maximized. Check out this great conversation and capture great insights on the future of memory and its impact on business transformation.
Robert B. Crooke, SVP & GM, Non-Volatile Memory Solutions Group, Intel
Rob Crooke leads a worldwide organization responsible for NVM technology design and development, complete solid-state drive (SSD) system hardware and firmware development, and wafer and SSD manufacturing, as well as marketing for Intel’s component, module and SSD NVM businesses. Before assuming his current role, Crooke led the Intel group responsible for developing world-class, low-power processors within the Intel® Atom™ processor product line, and for developing enabling technology for system-on-chip (SoC) products across the company. Earlier in his Intel career, Crooke served as vice president and general manager of the Business Client Group, where he was responsible for overseeing Intel’s desktop products and Intel’s vision for business client computing. He also previously served as vice president and director of marketing and planning in Intel’s Desktop Products Group; as vice president and general manager of the Platform Architecture and Solutions Division; and as director of marketing for the Basic Microprocessor Division and Performance Microprocessor Division. Crooke joined Intel in 1989 as a field applications engineer in the company’s sales force. Before coming to Intel, he held design engineering positions at Alliant Computer Systems and Custom Silicon. He received his bachelor’s degree in computer systems engineering from the University of Massachusetts.