Mar 23, 2015
Live at #SXSW: Social Intelligence Empowers Digital Business Decisions #SMACtalk Ep 23
Brian Hosts Solo from SXSW as Daniel is on the road doing a keynote presentation. Joining Brian live from SXSW is Eric Swayne is VP of Product & Marketing at MutualMind, Co-Founder of DrawAttention.
The underlying theme of SXSW other than Meerkat was without question was the role data plays in businesses today that are focused on creating a “Digital Front door”
Brian and Eric Discuss a range of topics including:
Social Intelligence
Validation of Social Media Data
Digital’s Role Beyond Marketing
Digital Front Door and What It Means for Businesses
Big Data vs Strategic Data with Context
Importance of creating a digital strategy that embrace data
Meerkat mobile app, an example of the rate of change
Visualization of Social Intelligence on the IBM Big Board at Jimmy Kimmel
Importance of Engagement Data
Real Time Listening + Data = Right Time Engagement
DrawAttention White Board Startup for your Laptop
Follow Eric on Twitter at: @eswayne
Mutual Mind on Twitter at @MutualMind
DrawAttention on Twitter at: @drawattentionco
This episode is sponsored by IBM to help companies envision a #NewWayToWork. IBM Verse, their new revolutionary social & email solution, can free up time for you to focus on this by calming your email. IBM.com/Verse