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 Live Tech Media Hub and Podcast:

S.M.A.C. Talk - Social Media, Mobility, Analytics and Cloud

S.M.A.C.talk the podcast launched in 2014 and over those 4 years hosts Daniel Newman and Brian Fanzo have covered topics that included Big Data, Digital Transformation, Social Selling, Data Center Migration, Millennial Marketing, Digital Marketing, live streaming video, customer experience and everything else impacting today's technology world.

SMACtalk became much more than just a podcast as every episode is live streamed via Facebook Live and Periscope while also going live to technology events such as Mobile World Congress, IBM developer conference, CES, SXSW, HP Discovery, SAP Sapphire and other technology events.  Past sponsors of the podcast include IBM, SAP, SAP Store, Avnet, Adobe and currently Cisco.  

Hosted by Brian Fanzo @iSocialFanz and Daniel Newman @DanielNewmanUV

If you want to have SMACtalk live at your event like Dan and Brian did at Superbowl 50, HP Discover, SAP Sapphire DNewman@broadsuite.com Brian@iSocialFanz.com

 

  1. All Episodes
  2. SMACtalk Ep: 65 Wakeup Call for New Media Marketers

SMACtalk Ep: 65 Wakeup Call for New Media Marketers

Dec 15, 2016

 On this episode Brian and Dan change up the time and day they record and I have a feeling you’re going to LOVE the SMAC results. The topic started off debating how new media needs old marketing skills and old marketing needs to embrace new media marketers but then things took off.

Based on the live viewers feedback, Brian and Dan might need to switch to recording at night because this was a passion filled 40 mins that you’ll need to hold onto your seats to enjoy.

Some of the takeaways from this episode:

  • Faster Marketing is the current trend
  • Live Video is growing and changing the game both for good and bad
  • What new problems result with new media
  • Brian stated: “I’ve been evangelizing for people to create a bunch of crap content!”  Brian used the Facebook 360 and Discovery channel collaboration as an example of even with good content, good technology and good brands doesn’t guarantee the content won’t suck.
  • Importance of understanding the basics of marketing so that you can stay in business and market new technology like IoT, AR, VR and other innovations.
  • Brian and Daniel might be millennials but they took a hardline at calling out those that are just broadcasting and screaming on every channel and they feel bad for today’s business owner as it’s hard to find and filter the noise of who good marketers are.
  • Adobe Chat (Adobe sponsor of SMACtalk) was mentioned as the twitter chat topic was about the changing TV ads and Marketing in 2017.
  • Daniel gave shoutouts to Gary Vaynerchuk, Marcus Sheridan and Jay Baer on how they’ve created brands and messaging around true and tried marketing tactics not fluff or social media vanity.
  • Importance of defining success and working towards business goals no matter if it's live streaming, snapchat, 360 video or an email marketing campaign.
  • Brian launched a new podcast two weeks ago called FOMOfanz but in this episode Dan makes it a point to mention how Brian links a strategy and business goal to everything he does although big name marketers in the industry might not realize that.  

There is so much more in this episode and much of it might surprise you or cause you to rewind but there is no doubt that the late night podcast recording brought the passion, the rants and a longer episode than SMACtalk normally.  

Watch the live recording of the show here: https://www.facebook.com/iSocialFanz/videos/712131435601318/

 

What is SMACtalk Live:

For an audience looking for a business centric multi­media experience on the topics of Social, Mobile, Analytics, and Cloud, they will have to look no further than to S.M.A.C.talk LIVE.

Founded in 2014 as a weekly podcast, S.M.A.C.talk was featured as an iTunes “Top 10 New & Noteworthy” for Technology and Social Media. With hard hitting conversations on not only the technology but how it relates to business and the future of work, listeners can count on this podcast for a straightforward analysis that makes the future of technology more accessible and a whole lot more fun.

Find out more about SMACtalk Live: http://www.SMACtalk.Live

If you want to chat about having SMACtalk Live at your event or chat with our hosts please follow them and reach out to them on twitter: @iSocialFanz & @DanielNewmanUV