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 Live Tech Media Hub and Podcast:

S.M.A.C. Talk - Social Media, Mobility, Analytics and Cloud the podcast launched in 2014 and over those 4 years hosts Daniel Newman and Brian Fanzo have covered topics that included Big Data, Digital Transformation, Social Selling, Data Center Migration, Millennial Marketing, Digital Marketing, live streaming video, customer experience and everything else impacting today's technology world.

SMACtalk became much more than just a podcast as every episode is live streamed via Facebook Live and Periscope while also going live to technology events such as Mobile World Congress, IBM developer conference, CES, SXSW, HP Discovery, SAP Sapphire and other technology events.  Past sponsors of the podcast include IBM, SAP, SAP Store, Avnet, Adobe and currently Cisco.  

Hosted by Brian Fanzo @iSocialFanz and Daniel Newman @DanielNewmanUV

If you want to have SMACtalk live at your event like Dan and Brian did at Superbowl 50, HP Discover, SAP Sapphire


May 31, 2016

In This Episode

Digital transformation is more than a buzzword. It’s a movement. In this episode Brian and Daniel begin by defining what digital transformation is and exchanging views on the importance of buy-in and it’s role in successful digital transformation. The conversation then moves to how digital transformation starts and progresses. The episode ends with fantastic examples of why digital transformation is necessary - not just future business success - but success today.


In the opening minutes Daniel shares a few interesting statistics about this episode’s show sponsor the SAP Store. Launched just a little over a year ago in May 2015, the SAP store has driven 1.3 million unique visitors to its site and processed over 10K orders. A proud advocate for the digital economy and digital transformation the SAP Store is changing the way people consume applications and technology for business. On their site you can purchase SAP solutions, as well as 3rd party solutions, all designed to make businesses more efficient and successful.


Where should businesses start their digital transformation process?

Brian puts on his change evangelist hat and begins his answer by stating that digital transformation requires a mindset shift. You have to be open to change to transform but that alone won’t kick start the process. Successful digital transformation begins with an audit.


Ask yourself these 4 questions:

  • What experiences do I want to achieve?
  • How am I leveraging my existing solutions?
  • Where do I need to make immediate changes?
  • Where do I need to make programmatic changes?

And remember, change does not have to happen all at once!

Where does the buy-in for digital transformation start?

Top down. Bottom up. Daniel points out that there is no one size fits all transformation path. Often there is a ground swell in an organization that fuels digital transformation. As employees start to feel disgruntled by current applications and processes and the “what you give me isn’t good enough” sentiment increases employees will seek out other options and passive transformation begins. But change cannot be siloed. Effective digital transformation begins once leadership acknowledges that the way things have always been done are no longer working. Once leadership is willing to seek out new solutions and empower and educate employees, and adopt new strategies themselves to lead by example, that is when buy-in enables digital transformation.

This episode is 55 minutes long and full of incredible insights and actionable takeaways. Get a snack and keep your favorite note taking app or pen and paper close! Your digital transformation journey starts here!

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